Saskatchewan·ListenMove over millennials. Gen Z is the next generation of consumers and businesses are looking for ways to capture their attention and their dollars.Marketers began to focus on a new generation Leisha Grebinski · CBC News · Posted: Nov 08, 2025 7:00 AM EST | Last Updated: 3 hours agoListen to this articleEstimated 1 minuteThe audio version of this article is generated by text-to-speech, a technology based on artificial intelligence.Gen Z is the next generation of consumers and businesses want their dollars. (Submitted by X-Camp)Move over millennials. Gen Z is the next generation of consumers and businesses are looking for ways to capture their attention and their dollars.It’s a hard generation to reach when many in the 13 to 28-year-old demographic don’t take phone calls or answer emails but they are also the next generation of consumers who have started opening bank accounts, renting apartments, and finding jobs.That’s why organizers of X-Camp, a marketing and design conference in Saskatoon, pulled together two dozen members of Gen Z to sit down with employees from some of Saskatchewan’s biggest companies such as SGI, Sasktel, and Tourism Saskatchewan.The CBC podcast This is Saskatchewan was able to eavesdrop on the conversations that covered everything from TikTok, online shopping, university admissions, investing, and cancel culture.ABOUT THE AUTHORLeisha Grebinski is the host of CBC Radio’s Blue Sky. Listen to Blue Sky weekdays from 12 to 1 p.m. CST on 102.5 FM (Regina and area), 94.1 FM (Saskatoon and area) or 540 AM across the province. Grebinski also hosts Good Question Saskatchewan, a local podcast helping you answer questions about your community each week.Listen to Blue Sky
Gen Z wont answer e-mails. How can Sask. companies keep them as consumers?
