British ColumbiaThe mayor says it’s a little offbeat, but so is Kitimat, and they want people to think about the town with a smile. Town is the latest in B.C. to try an unorthodox approach to recruit new people and businesses Justin McElroy · CBC News · Posted: Nov 27, 2025 11:43 PM EST | Last Updated: 3 hours agoListen to this articleEstimated 1 minuteThe audio version of this article is generated by text-to-speech, a technology based on artificial intelligence.’It’s not for everyone’: Kitimat, B.C., unveils cheeky new logoThe northern B.C. community of Kitimat is hoping to get attention with an unorthodox marketing campaign. CBC’s Justin McElroy reports on its strategy — and why you might be hearing more from the town in the years to come. Kitimat — it’s a northern B.C. town created in the 1950s to support an aluminum smelter, and it has a new slogan. “Kitimat is not for everyone.”The new PR campaign is intended to raise awareness in a cheeky way about the municipality of around 9,000 people that is a 45-minute drive south of the main highway linking northern B.C. “With all the negativity out there these days, if you can have something out there that not only has somebody learning more about Kitimat, but has a smile on their face, then I think we’ve succeeded,” said Mayor Phil Germuth.As Justin McElroy reports, it isn’t the first time a municipality has adopted unusual measures to generate attention — but there are likely other reasons Kitimat will be in the news in the months to come. ABOUT THE AUTHORJustin is the Municipal Affairs Reporter for CBC Vancouver, covering local political stories throughout British Columbia.
‘It’s not for everyone’: Kitimat, B.C., unveils cheeky new slogan
