Morse purchases Bargain Harleys; plans to build on Moody brothers’ legacy

Jason Malloy
4 Min Read
Morse purchases Bargain Harleys; plans to build on Moody brothers’ legacy

Article content“I really couldn’t have asked for better support from them,” he said.Article content“There is a very loyal customer base, so we wanted to ensure that it would be a very smooth transition. There really wouldn’t be any interruption. We didn’t even close the store for a day.”Article contentArticle contentMentorshipArticle contentWhile there have been a few tweaks around the busy store, operations are running as they had been. Harley, meanwhile, didn’t just throw the keys on the office table and walk out the door. He was still at the business Aug. 19 and plans to help with the transition and said he’d be there as long as Morse wanted him there. The Moody brothers want to see Morse and the business flourish.Article content Logan Morse is grateful for the support he has received from the Moody brothers since purchasing Bargain Harley’s earlier this month. From left are Harley Moody, Morse, and George Moody. Photo by ContributedArticle contentThe mentorship is invaluable as Morse looks to absorb Harley’s incredible amount of institutional knowledge.Article content“I look to him for a lot of advice,” Morse said. “He is certainly a confidant for me to be able to run things by and brainstorm ideas.”Article contentAnd Morse said he and Harley are similar in a lot of ways. They both appreciate the art of making a deal, searching for value, and have found each other agreeing as they discuss pricing or whether the business should buy something.Article contentArticle contentArticle contentBusinessArticle contentMorse graduated from Acadia University with a business degree in 2018. He is the treasurer with the Valley Regional Hospital Foundation and Annapolis Valley Apple Blossom Festival, where he previously served as president.Article contentHe was managing a Royal LePage office until stepping down in May. He will continue to maintain his licence as a registered agent, but will be hands-on in running Bargain Harley’s.Article content“I am an entrepreneur at heart. That has certainly been instilled in me my whole life,” Morse said. “I love to be moving and shaking and always looking for new opportunities.”Article contentMorse has enjoyed getting to meet the company’s 24 staff and its loyal customers.Article content“People have been very supportive.”Article contentHe sees potential for growth in the grocery section. Local blueberries were on sale at the store during a recent visit and Morse was looking for other opportunities to provide customers with good quality products at a fair price.Article contentArticle contentBrandArticle contentThe store will continue to be known as Bargain Harley’s and Morse is proud to be entrusted with building on the legacy the brothers have built with the brand.Article contentArticle content“I certainly feel very honoured for their trust.”Article contentMorse said the business has also been involved in the community and he plans to continue that tradition. It is continuing to be a big support of Gala Days and will have a float in this year’s parade.Article content“We want everyone to know that Bargain Harley’s is alive and well,” Morse said.Article contentThe bargain shop sells a myriad of merchandise from school supplies and clothing to paint and hardware in 15,000 square feet of retail space along Commercial Street.Article content“There is everything in this store,” Morse said. “People will describe their shopping experience as one where they never know what they’re going to find.”Article contentHarley is renowned for knowing exactly where everything is both at the store and in the expansive warehouse in the industrial park. Morse said he’s not at that point yet – but intends to get there soon.Article content

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